What would be your first thought if suddenly poisonous gas is released across your town? Where is yours Louis Vuitton gas mask, of course.

Diddo (7-7-’77) is an artist whose work spans the spectrum from conceptual art to product design. His artwork reflects on the impression of the 21st century human condition – constant fear of potential war. In the present day, this fear stems from our craving for genuineness and displays itself in our greedy consumption culture. The designer gas masks from the ‘High Fashion Protection’ series speak for the probable striving for glamour and lavishness in time of danger – chemical combat.

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